Copy Coach with Anabelle Malcolm
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Anabelle Malcolm is a copy coach, copywriter, active-duty military spouse, and mom to a delightful and spunky 7-year-old boy.
She has a background in English education, where she specialized in teaching persuasive writing and personal essays (which happens to translate really well to copywriting!)
Now she helps female entrepreneurs re-discover their unique writing voice to write amazing copy by coaching them through the copywriting process.
After working with her, Anabelle’s clients are finally able to create clear, compelling copy in their own voice to attract and convert their ideal audience.
Anabelle is originally from Columbus, Ohio, and currently lives in Colorado Springs, CO with her husband, son, and a cantankerous cat.
Here are the minute markers for the highlights of our interview:
- How she defines persuasive writing [2:35]
- Tip to overcome the fear of using your voice [5:42]
- Shares her "selfish why" [7:23]
- Why vanilla is the safe choice [9:24]
- Why it's important to continually invest in herself (and her business) [15:00]
- Working through the discomfort and fear of pivoting [20:24]
- Power of narrowing your niche [24:26]
- Why choosing an online business has been the best decision [27:10]
- Strategies for working with ADHD [29:15]
Resources Mentioned:
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level