Are You Memorable? with Bernadette Geyer
In this episode, Kc talks with Bernadette Geyer.
With more than 20 years of editorial and marketing experience, she is the founder of Geyer Editorial Services. Bernadette is the author of the book "Branding for Beginners: Why consistency is the key to creating and maintaining a brand image."
Since moving to Berlin in 2013, Geyer has specialized in working with Germany-based businesses and professionals seeking to expand their reach to English-speaking audiences and customers.
Here are the minute markers with the highlights of this episode:
00:00:53 - How Bernadette Got Into Words
00:02:26 - The Secret To Keep Creative Juices Flowing
00:06:11 - No APP Can Replace YOU
00:08:35 - Why Branding And Writing Are Inseparable
00:11:00 - What Makes The Perfect Brand
00:13:08 - The Power Of Branding Consistency
00:18:15 - When She Knew The 9 to 5 Wasn't For Her Anymore
00:19:56 - Sacrifice Vs. Reward
00:20:44 - What She Wished She Knew
00:22:51 - The Biggest Benefit To A Narrow Niche
Connect with Bernadette here.
===>>> Plus, here's her favorite BVG ad on YouTube that was referenced. :-) So funny!
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